Be Intent (Āta Hihiko)
Be Intent (Āta Hihiko)
Be Intent (Āta Hihiko)


To Do Lists
To Do Lists
Be Intent is a health & wellbeing app that helps user stay organized, set and keep goals, and live a healthier life. I helped conceive and develop some of its many tools, one of which was the daily to-do list. This was designed to encourage regular engagement with the platform and help users prioritize their tasks and stay focused during their week. You'd get a notification at a time you chose, to fill out your three top priorities for that day. You could also add other items in a "later" tab. The idea was for it to take less than two minutes.
Be Intent is a health & wellbeing app that helps user stay organized, set and keep goals, and live a healthier life. I helped conceive and develop some of its many tools, one of which was the daily to-do list. This was designed to encourage regular engagement with the platform and help users prioritize their tasks and stay focused during their week. You'd get a notification at a time you chose, to fill out your three top priorities for that day. You could also add other items in a "later" tab. The idea was for it to take less than two minutes.
Choose My Day redesign
Choose My Day redesign
"Choose my day" was a cornerstone tool of the Be Intent platform, because it set users up to reflect on their mood at the beginning and end of each day. It was therefore crucial that the engagement on this feature was high, so we had to make the process as quick and simple to complete as possible.
"Choose my day" was a cornerstone tool of the Be Intent platform, because it set users up to reflect on their mood at the beginning and end of each day. It was therefore crucial that the engagement on this feature was high, so we had to make the process as quick and simple to complete as possible.




Web navigation redesign
For my UX course project, I decided to redesign the layout of the Be Intent web platform, with the aim being to increase engagement by making the tools easier to find and navigate. The experience was a great introduction to the process and fundamental principles of UX design.
For my UX course project, I decided to redesign the layout of the Be Intent web platform, with the aim being to increase engagement by making the tools easier to find and navigate. The experience was a great introduction to the process and fundamental principles of UX design.






Other Be Intent projects
I was involved in the design or redesign of many of the areas of Be Intent to boost engagement and ease of use. On the left is the notification screen I created for users to track and dismiss important system alerts. The My Intents page in the middle let you set how often and what type of posts, or "Intents" you'd receive on your feed throughout the day to help inspire and motivate you. The screen on the right shows the end-of-day rating system. This was how you could keep track of both your mood, and of how well your Be Intent setup was actually helping you.
I was involved in the design or redesign of many of the areas of Be Intent to boost engagement and ease of use. On the left is the notification screen I created for users to track and dismiss important system alerts. The My Intents page in the middle let you set how often and what type of posts, or "Intents" you'd receive on your feed throughout the day to help inspire and motivate you. The screen on the right shows the end-of-day rating system. This was how you could keep track of both your mood, and of how well your Be Intent setup was actually helping you.
Other Be Intent projects
I was involved in the design or redesign of many of the areas of Be Intent to boost engagement and ease of use. On the left is the notification screen I created for users to track and dismiss important system alerts. The My Intents page in the middle let you set how often and what type of posts, or "Intents" you'd receive on your feed throughout the day to help inspire and motivate you. The screen on the right shows the end-of-day rating system. This was how you could keep track of both your mood, and of how well your Be Intent setup was actually helping you.
The work displayed on this site was created by me while working for the mentioned employer, and is displayed with their permission. Any and all designs, artwork and logos displayed are copyrighted and the IP is wholly owned by the respective company.
© 2026 Ellie Earle
The work displayed on this site was created by me while working for the mentioned employer, and is displayed with their permission. Any and all designs, artwork and logos displayed are copyrighted and the IP is wholly owned by the respective company.
© 2026 Ellie Earle
The work displayed on this site was created by me while working for the mentioned employer, and is displayed with their permission. Any and all designs, artwork and logos displayed are copyrighted and the IP is wholly owned by the respective company.
© 2026 Ellie Earle

