Creating truly meaningful design experiences
through curiosity & empathy.
Ideas shaped by
curiosity & empathy
lead to truly meaningful design experiences.
Over my five years of experience, I've learned two things.
First, that I know nothing, and I'll be forever asking questions.
Second, users tend to know what they want— it's my job to dig deeper, and find out why they want it.
Over my five years of experience, I've learned two things.
First, that I know nothing, and I'll be forever asking questions. Second, users tend to know what they want— it's my job to dig deeper, and find why they want it.
Ideas shaped by curiosity & empathy lead to truly meaningful design experiences.
Over my five years of experience, I've learned two things.
First, that I know nothing, and I'll be forever asking questions.
Second, users tend to know what they want— it's my job to dig deeper, and find out why they want it.
Work Experience
Work Experience
House of Travel Holdings
At House of Travel, I had the opportunity to help shape how UX design was understood and applied across the business. While I was initially brought in for project-based work across five value streams, the role quickly evolved into something broader—embedding design into everyday workflows and helping teams adopt a more human-centred mindset.
House of Travel Holdings
At House of Travel, I had the opportunity to help shape how UX design was understood and applied across the business. While I was initially brought in for project-based work across five value streams, the role quickly evolved into something broader—embedding design into everyday workflows and helping teams adopt a more human-centred mindset.
Southern Cross Health Insurance
I was an enabler for a value stream "Digitising Core Insurance". Our goal was to provide customers with more visibility & control over their policies and benefits. The four digitising squads worked primarily in the user portal My Southern Cross, which is a logged-in platform that gives users access to tools that enable them to view & make simple changes to their policy.
Southern Cross Health Insurance
I was an enabler for the value stream called "Digitising Core Insurance", which aimed to give members (policyholders) the tools to understand and use their insurance more effectively. The four Digitising squads worked primarily in the user portal My Southern Cross" which is a logged-in platform to view & make simple changes to your policy.
Be Intent (Āta Hihiko)
Be Intent is a health & wellbeing tool, which is accessible via a mobile app or online platform. It offers a variety of tools to help users live a happier, healthier life.
Be Intent (Āta Hihiko)
Be Intent is a health & wellbeing tool, which is accessible via a mobile app or online platform. It offers a variety of tools to help users live a happier, healthier life.
Other design experience
Other design experience
Before I became a UX designer, I was a multidisciplinary graphic designer with a variety of interests. This is some work that drew me into UX as a career.
Southern Cross Health Insurance
I was an enabler for the value stream called "Digitising Core Insurance", which aimed to give members (policyholders) the tools to understand and use their insurance more effectively. The four Digitising squads worked primarily in the user portal My Southern Cross" which is a logged-in platform to view & make simple changes to your policy.
House of Travel Holdings
At House of Travel, I had the opportunity to help shape how UX design was understood and applied across the business. While I was initially brought in for project-based work across five value streams, the role quickly evolved into something broader—embedding design into everyday workflows and helping teams adopt a more human-centred mindset.
Be Intent (Āta Hihiko)
Be Intent is a health & wellbeing tool, which is accessible via a mobile app or online platform. It offers a variety of tools to help users live a happier, healthier life.
Feedback
Feedback
Feedback
Charlotte
UX Designer
I have really enjoyed working with you on the Accessibility learning module these past few weeks…you bring a joyful and pleasant energy that enhances our collaborative environment and makes you a huge asset to our team. You clearly know your stuff and are able suggest alternative solutions to help us overcome design/layout challenges effectively. You are also very receptive to feedback and act on it constructively. You truly have an ability to make people feel at ease and comfortable to share raw ideas.
Laura
Lead UX designer
Lead UX Designer
I really appreciate how you actively seek clarification and want to get things right. I can see you're dedicated to ensuring our components are well-designed and functional, and providing a great experience for our members. Your enthusiasm and positivity are infectious and great for the team vibe. I have really appreciated your contributions to our group workshops, and how engaged and present you are during those sessions.
Robert
E-Commerce Manager
Ellie demonstrated great skills in the Adobe suite and fantastic enthusiasm in executing tasks, going over and above the requirements. She was able to work to deadlines and cope well under pressure. She was always happy to take initiative in her work and see complex tasks through with good autonomy. She got on well with her colleagues including myself and we all enjoyed her great sense of humour. She loves being part of a design team where she can bounce ideas off her peers and help the team achieve excellence.
Alex
Senior Software Engineer
when we collaborated on the Claims tracker feature earlier this year…we worked together seamlessly. You are always open for feedback, pay attention to details, and able to quickly adapt the design based on stakeholder's feedback! I'm very impressed with your designing skills and the ideas that you propose that can improve the perception of our products and brand to our members.
Cass
CX Designer
You step in and help wherever you can, including helping with interviews. Always make the time to talk things through and I feel we work great as a team, bouncing ideas and perspectives off each other. While you are the design expert you are happy to take suggestions from others. You make the time to talk through your designs with me and make sure I understand them and how they flow
Alex
Senior Software Engineer
When we collaborated on the Claims tracker feature earlier this year…we worked together seamlessly. You are always open for feedback, pay attention to details, and able to quickly adapt the design based on stakeholder's feedback! I'm very impressed with your designing skills and the ideas that you propose that can improve the perception of our products and brand to our members.
Ning
UX designer
One of the things that stand out most is your eagerness to learn and dive into unfamiliar territories, it's refreshing to see someone so genuinely interested in expanding their knowledge and understanding, no matter how challenging the subject may be. You proactively to familiar about native app project and app design system, design app "manage my cover" project, take over guideline of apple store/google displaying images for iOS and android platform, Your enthusiasm and positive attitude make you a joy to work with truly!
One of the things that stand out most is your eagerness to learn and dive into unfamiliar territories, it's refreshing to see someone so genuinely interested in expanding their knowledge and understanding, no matter how challenging the subject may be. You proactively to familiar about native app project and app design system, design app "manage my cover" project, take over guideline of apple store/google displaying images for iOS and android platform, Your enthusiasm and positive attitude make you a joy to work with truly!
Vineet
Mobile Software Engineer
I have found Ellie a thorough professional, very enthusiastic, passionate, welcoming and personable ever since I joined the Squad. Our initial conversations led to the inception of creating re-usable components for Android. This mobile design system has been created from the ground up in Jetpack Compose which is currently being used for developing the Manage my Cover feature and help speed up in future feature development. Ellei excels in her communication which made it easy to communicate the idea, plan and execute.
Vineet
Mobile Software Engineer
I have found Ellie a thorough professional, very enthusiastic, passionate, welcoming and personable ever since I joined the Squad. Our initial conversations led to the inception of creating re-usable components for Android. This mobile design system has been created from the ground up in Jetpack Compose which is currently being used for developing the Manage my Cover feature and help speed up in future feature development. Ellei excels in her communication which made it easy to communicate the idea, plan and execute.
Manish
Business Analyst
Ellie is highly proactive in ensuring the UX designs accurately reflect the members' perspectives. She also makes sure that the designs are feasible and align with the technical implementation. Ellie pays meticulous attention to the details in her designs. She ensures that the designs are suitable for accessibility purposes, including considerations for font choices. Ellie’s dedication guarantees that the final product is user-friendly and inclusive, meeting both aesthetic and technical standards.
Manish
Senior Business Analyst
Ellie is highly proactive in ensuring the UX designs accurately reflect the members' perspectives. She also makes sure that the designs are feasible and align with the technical implementation. Ellie pays meticulous attention to the details in her designs. She ensures that the designs are suitable for accessibility purposes, including considerations for font choices. Ellie’s dedication guarantees that the final product is user-friendly and inclusive, meeting both aesthetic and technical standards.
Manish
Senior Business Analyst
Ellie is highly proactive in ensuring the UX designs accurately reflect the members' perspectives. She also makes sure that the designs are feasible and align with the technical implementation. Ellie pays meticulous attention to the details in her designs. She ensures that the designs are suitable for accessibility purposes, including considerations for font choices. Ellie’s dedication guarantees that the final product is user-friendly and inclusive, meeting both aesthetic and technical standards.
Fiona
Learning & capability specialist
Learning & Capability Specialist
I have been so impressed with your energy and enthusiasm while helping [Department Name] create a new platform. You made bouncing ideas around easy, you were receptive to feedback, you gave clear timeframes and you were simply a pleasure to work with. This is a really fantastic example of what great cross departmental collaboration is all about, I can't thank you enough for your help.
I have been so impressed with your energy and enthusiasm while helping [Department Name] create a new platform. You made bouncing ideas around easy, you were receptive to feedback, you gave clear timeframes and you were simply a pleasure to work with. This is a really fantastic example of what great cross departmental collaboration is all about, I can't thank you enough for your help.
Fiona
Learning & Capability Specialist
I have been so impressed with your energy and enthusiasm while helping [Department Name] create a new platform. You made bouncing ideas around easy, you were receptive to feedback, you gave clear timeframes and you were simply a pleasure to work with. This is a really fantastic example of what great cross departmental collaboration is all about, I can't thank you enough for your help.
Alex
Senior Software Engineer
When we collaborated on the Claims tracker feature earlier this year…we worked together seamlessly. You are always open for feedback, pay attention to details, and able to quickly adapt the design based on stakeholder's feedback! I'm very impressed with your designing skills and the ideas that you propose that can improve the perception of our products and brand to our members.
Manish
Business Analyst
Ellie is highly proactive in ensuring the UX designs accurately reflect the members' perspectives. She also makes sure that the designs are feasible and align with the technical implementation. Ellie pays meticulous attention to the details in her designs. She ensures that the designs are suitable for accessibility purposes, including considerations for font choices. Ellie’s dedication guarantees that the final product is user-friendly and inclusive, meeting both aesthetic and technical standards.
Fiona
Learning & Capability Specialist
I have been so impressed with your energy and enthusiasm while helping [Department Name] create a new platform. You made bouncing ideas around easy, you were receptive to feedback, you gave clear timeframes and you were simply a pleasure to work with. This is a really fantastic example of what great cross departmental collaboration is all about, I can't thank you enough for your help.
Robert
E-Commerce Manager
Ellie demonstrated great skills in the Adobe suite and fantastic enthusiasm in executing tasks, going over and above the requirements. She was able to work to deadlines and cope well under pressure. She was always happy to take initiative in her work and see complex tasks through with good autonomy. She got on well with her colleagues including myself and we all enjoyed her great sense of humour. She loves being part of a design team where she can bounce ideas off her peers and help the team achieve excellence.
The work displayed on this site was created by me while working for the mentioned employer, and is displayed with their permission. Any and all designs, artwork and logos displayed are copyrighted and the IP is wholly owned by the respective company.
© 2026 Ellie Earle
The work displayed on this site was created by me while working for the mentioned employer, and is displayed with their permission. Any and all designs, artwork and logos displayed are copyrighted and the IP is wholly owned by the respective company.
© 2026 Ellie Earle
The work displayed on this site was created by me while working for the mentioned employer, and is displayed with their permission. Any and all designs, artwork and logos displayed are copyrighted and the IP is wholly owned by the respective company.
© 2026 Ellie Earle